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Lanternes japonaises

Our Beliefs

We created IN ASIA to help maisons and brands grow across Asia. Here are our beliefs.


Time to pivot to Asia

Asia is and will remain: 

  • The only growing destination for distribution in the coming years; 

  • The innovative hub in terms of customer experience/retail experience/e-digital experiences.

Petite rue au Japon

Asia is China but not only

The future of Asia is no longer just a story about China.


In the decades ahead, Asian economies will go from participating in global trade and innovation flows to determining their shape and direction.

Mère avec son enfant


an opportunity

for purposeful brand

Customers are now looking for brands with purpose.


Brands will therefore have to express clearly and simply what they aspire to be and do for the community.


Export in the New Normal

requires trusted local partners

The pandemic has raised the need for digital communication and for a direct local presence.


Brands seeking to enter Asia will therefore need a local arm that can act on their behalf on the ground.

Panel d'experts

Success in Asia is about

Experience & Network

Companies that wish to enter Asia will need to partner with experts who have strong track records in Asia and who can make them benefit from their extensive networks of connections.

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