We created IN ASIA to help maisons and brands grow across Asia. Here are our beliefs.
Time to pivot to Asia
Asia is and will remain:
The only growing destination for distribution in the coming years;
The innovative hub in terms of customer experience/retail experience/e-digital experiences.
Asia is China but not only
The future of Asia is no longer just a story about China.
In the decades ahead, Asian economies will go from participating in global trade and innovation flows to determining their shape and direction.
for purposeful brand
Customers are now looking for brands with purpose.
Brands will therefore have to express clearly and simply what they aspire to be and do for the community.
Export in the New Normal
requires trusted local partners
The pandemic has raised the need for digital communication and for a direct local presence.
Brands seeking to enter Asia will therefore need a local arm that can act on their behalf on the ground.